B2B for SMEs

Branch di gusto da #Gusto (presso Gusto)

Sun, 19 May 2013 07:14:43 -0400

Branch di gusto da #Gusto (presso Gusto)

@alemannotw sto scempio è per avere l’appoggio di...

Sun, 19 May 2013 07:00:05 -0400

@alemannotw sto scempio è per avere l’appoggio di tredicine. Votateli se volete rovinare Roma (presso Ara Pacis Augustae)

How to Rank: 25 Step SEO Master Blueprint

Sat, 18 May 2013 17:42:20 -0400

See on Scoop.it - H2H Marketing

If you’re like most SEOs, you spend hours each week reading the latest SEO tactics and search engine tidbits. We spend hours learning, but does 90% of it change what we actually do - that is, the basic work of ranking a web page for search?

Fabrizio Faraco’s insight:

The blueprint assumes you have basic SEO knowledge: you’re not scared of title tags, can implement a rel=canonical, and you’ve built a link or two. (If this is your first time to the rodeo, we suggest reading the Beginners Guide to SEO and browsing our Learn SEO section.)

See on seomoz.org

Have social media ever saved your life? » Fabrizio Faraco

Fri, 17 May 2013 10:14:19 -0400

See on Scoop.it - H2H Marketing

I social media vi hanno mai salvato la vita? Insomma proprio la vita, no! Ma certo ci aiutano molto nel rendere più efficace e umano il servizio clienti.

Fabrizio Faraco’s insight:

Today I’m telling you a story, a beautiful story, where one of the most harassed brands in Italy (Trenitalia) was able to solve a problem of a particularly demanding customer (me).

See on fabriziofaraco.it

tutti abbiamo bisogno di una scossa. Iniziamo a farlo in modo...

Fri, 17 May 2013 10:02:05 -0400

tutti abbiamo bisogno di una scossa. Iniziamo a farlo in modo piacevole :-)

I social media ti salvano la vita?

Fri, 17 May 2013 07:16:32 -0400

See on Scoop.it - H2H Marketing

I social media vi hanno mai salvato la vita? Insomma proprio la vita, no! Ma certo ci aiutano molto nel rendere più efficace e umano il servizio clienti.

Fabrizio Faraco’s insight:

La storia che vi racconto oggi è una bella storia dove uno dei brand più vessati d’Italia (Trenitalia) è riuscito a risolvere un problema a un cliente particolarmente esigente (me).

See on fabriziofaraco.it

Customers Don't Want Ads, They Want A Conversation

Fri, 17 May 2013 05:24:08 -0400

See on Scoop.it - H2H Marketing

Marketing is rapidly transforming into a dialogue between buyers and sellers or collaborative marketing. Crowdtap CEO Brandon Evans on the five trends…

Fabrizio Faraco’s insight:

Collaborative marketing will mean that marketers truly shift from marketing “at” consumers to marketing “with” consumers. We have reached a tipping point where a penalty will be paid by those companies who simply view social as a mass communication channel for blasting out messages to a mass audience.

See on fastcompany.com

Supercharge Your Social Media Strategy with Video Content | Social Media Today

Fri, 17 May 2013 05:22:59 -0400

See on Scoop.it - H2H Marketing

Video content can greatly amplify your social media marketing.

Fabrizio Faraco’s insight:

Unfortunately, many business owners and heads of companies fail to upgrade their social media strategies due to jam-packed schedules and the day-to-day demands of running their organizations. They just keep doing what they have done in the past like tweeting their blog posts and posting premium content offers to their social channels. If you have not hopped on the video content train, now is the time. Excellent video content can dramatically increase social lead conversions and the overall ROI of your social media marketing; the investment of time and resources is well worth it. A great way to test the waters is to create a short, highly shareable video.

See on socialmediatoday.com

Analyze Your Small Business Social Media Success With MediaMiser

Fri, 17 May 2013 02:56:22 -0400

See on Scoop.it - H2H Marketing

Analyze your small to medium business social media success with MediaMiser’s big data application, SNAP!

Fabrizio Faraco’s insight:

In the world of online and social media, attempting to follow, track, analyze and make sense of everything out there, as it pertains to you and your business, can be overwhelming. MediaMiser has taken its decade worth of analysis knowledge and its huge Enterprise level backbone and added a simple interface that will allow small to medium size businesses to make sense of all the noise.

See on steamfeed.com

Back home #drm3 #mycity (presso Colosseo)

Thu, 16 May 2013 17:15:07 -0400

Back home #drm3 #mycity (presso Colosseo)

Our Chairman joined us #rm3 #Drm3 @indigeni

Thu, 16 May 2013 10:59:43 -0400

Our Chairman joined us #rm3 #Drm3 @indigeni

Si discute di impresa e Germania a Rm3 #drm3 (presso Facoltà di...

Thu, 16 May 2013 09:20:47 -0400

Si discute di impresa e Germania a Rm3 #drm3 (presso Facoltà di Economia)

10 Remarkable Discoveries About Inbound Marketing in Europe [NEW REPORT]

Thu, 16 May 2013 05:03:50 -0400

See on Scoop.it - H2H Marketing

Read about Europe’s inbound marketing industry; you may be surprised at what you see.

Fabrizio Faraco’s insight:

Today we’re very excited to present our first European State of Inbound Marketing Report. The report provides 10 amazing insights compiled with the help of the marketing community in Europe. We’ve also accompanied each insight with lots of information to help you improve your own inbound strategy in 2013 and beyond. But we didn’t stop there — we also used our data to help answer the question: Is Europe really 18 months behind the U.S?

See on blog.hubspot.com

Pitching at #wcap (presso Working Capital Accelerator)

Thu, 16 May 2013 03:41:47 -0400

Pitching at #wcap (presso Working Capital Accelerator)

Apprendistato di ricerca e startup #wcap (presso Iquii HQ)

Thu, 16 May 2013 03:25:10 -0400

Apprendistato di ricerca e startup #wcap (presso Iquii HQ)

Startup breakfast #wcap (presso Working Capital Accelerator)

Thu, 16 May 2013 03:14:48 -0400

Startup breakfast #wcap (presso Working Capital Accelerator)

B2B Marketing: 9 Ideas for Solving Your Biggest Content Challenges

Wed, 15 May 2013 10:11:05 -0400

See on Scoop.it - H2H Marketing

Inspired by a reader’s question, CMI takes a closer look at challenges B2B marketers face at both small and enterprise businesses. Check out our 9 ideas for solving some of the biggest content chal…

Fabrizio Faraco’s insight:

Andy’s question inspired us to take a closer look at some of the content marketing challenges faced by North American B2B marketers who work at small businesses (companies with 10 – 99 employees), as compared to their peers at enterprise organizations (companies with more than 1,000 employees). We’ll also share some insights on ways content marketers can address these issues — regardless of the size of the organization they work for.

See on contentmarketinginstitute.com

Sebastian Stofenmacher - Film About Me (di Films About Me)

Wed, 15 May 2013 09:11:10 -0400

Sebastian Stofenmacher - Film About Me (di Films About Me)

New Digital Influencers: The Coming Youthquake - Brian Solis

Wed, 15 May 2013 02:17:51 -0400

See on Scoop.it - H2H Marketing

Blame it on the youth they say. Indeed, there’s a great assumption that the future of technology falls in the hands of emergent generations. The youth of today will someday represent the majority of consumers, employees and citizens. That’s always the case, but what we don’t yet fully appreciate is just how different young adults think today. We don’t yet understand what it is they value and why. We’ve not yet assimilated how they make decisions and what factors influence their daily activities and journeys.

Fabrizio Faraco’s insight:

Generation Y, also referred to as Millennials, and Generation Z represent those individuals born in the late 1970s or the early 1980s to the early 2000s. They follow Generation X, my generation, and they are already a powerful force in the future of the global economy and politics.

See on briansolis.com

5 Ways to Publish Content on Mobile and Grow Your Brand

Tue, 14 May 2013 11:43:47 -0400

See on Scoop.it - H2H Marketing

Everyone knows mobile is taking over, but there’s not a lot of reliable information on how to get in the game. Get started with these 5 ways to publish content on mobile and grow your brand.

Fabrizio Faraco’s insight:

According to an Econsultancy and Adobe trend report, marketers see mobile optimization as the number oneopportunity in 2013; yet they struggle with executing on an effective mobile content strategy. And while there are plenty of great studies out there that portend mobile’s takeover of the web, there’s not much information about the best (and worst) approaches to publishing content that is mobile-friendly. Obviously, mobile is a whole new ball game. So how do we play?

See on contentmarketinginstitute.com