B2B for SMEs

The blueprint assumes you have basic SEO knowledge: you’re not scared of title tags, can implement a rel=canonical, and you’ve built a link or two. (If this is your first time to the rodeo, we suggest reading the Beginners Guide to SEO and browsing our Learn SEO section.)

Today I’m telling you a story, a beautiful story, where one of the most harassed brands in Italy (Trenitalia) was able to solve a problem of a particularly demanding customer (me).

La storia che vi racconto oggi è una bella storia dove uno dei brand più vessati d’Italia (Trenitalia) è riuscito a risolvere un problema a un cliente particolarmente esigente (me).

Collaborative marketing will mean that marketers truly shift from marketing “at” consumers to marketing “with” consumers. We have reached a tipping point where a penalty will be paid by those companies who simply view social as a mass communication channel for blasting out messages to a mass audience.

Unfortunately, many business owners and heads of companies fail to upgrade their social media strategies due to jam-packed schedules and the day-to-day demands of running their organizations.  They just keep doing what they have done in the past like tweeting their blog posts and posting premium content offers to their social channels.  If you have not hopped on the video content train, now is the time.  Excellent video content can dramatically increase social lead conversions and the overall ROI of your social media marketing; the investment of time and resources is well worth it.  A great way to test the waters is to create a short, highly shareable video.

In the world of online and social media, attempting to follow, track, analyze and make sense of everything out there, as it pertains to you and your business, can be overwhelming. MediaMiser has taken its decade worth of analysis knowledge and its huge Enterprise level backbone and added a simple interface that will allow small to medium size businesses to make sense of all the noise.