March 2012
317 posts
CM 2015: An Interview With Bill Flitter, CEO &...
Via Scoop.it - H2H Marketing In the February 2012 issue of Chief Content Officer magazine, we interviewed top content marketing experts to find out what’s ahead for the field. Here we present our full-length interview with Bill Flitter. Via contentmarketinginstitute.com
Tired of Getting Bullied by the Competition? Fight...
Via Scoop.it - H2H Marketing Smaller companies that need to go head-to-head with larger, established competitors know all too well the perils of facing a Goliath. Via labs.openviewpartners.com
Creating a Compelling Case Study
Via Scoop.it - H2H Marketing A case study is an important content marketing tool. In this post, Kevin Cain describes how incorporate storytelling to create unforgettable ones. Via blog.openviewpartners.com
Why Top Notch Service is the Key to the Cloud...
Via Scoop.it - H2H Marketing Technology doesn’t differentiate cloud-based companies anymore. To create true differentiation today, companies must deliver outstanding service to succeed. Via blog.openviewpartners.com
Up-and-Coming Hot Spots for Venture Capital -...
Via Scoop.it - H2H Marketing While Silicon Valley, New England and New York continue to dominate U.S. venture capital, there is life for companies outside of those regions. Via openviewpartners.com
Up-and-Coming Hot Spots for Venture Capital -...
Via Scoop.it - H2H Marketing While Silicon Valley, New England and New York continue to dominate U.S. venture capital, there is life for companies outside of those regions. Via openviewpartners.com
The Top 10 Qualities of High-Quality List Posts
Via Scoop.it - H2H Marketing Learn what the qualities of the best list posts are so you can replicate it for your business blog. Via blog.hubspot.com
How to Use Opinions to Create Powerful Content
Via Scoop.it - H2H Marketing Informed opinion from qualified people has value in our society. Opinion-oriented content can be engaging, effective and can help collect eyeballs. Here are the essentials for using opinions effectively to create powerful content. Via contentmarketinginstitute.com
Top 4 Reasons Businesses Don't Get Backlinks
Via Scoop.it - H2H Marketing Web Sites - Links that point to your business website are one of the most important SEO factors that influence your online visibility and search engine ranking. Are you getting enough backlinks? If … Via marketingprofs.com
Your Cheat Sheet for the New Facebook Page...
Via Scoop.it - H2H Marketing Your 6-step cheat sheet to optimize your Facebook business page for the new timeline design. Via blog.hubspot.com
Moving Beyond the Social Customer into the Era of...
Via Scoop.it - H2H Marketing We recently connected with Paul Greenberg, one of the most respected minds in marketing, technology and CRM. Via socialmediatoday.com
Social Selling
Via Scoop.it - H2H Marketing Selling Through Social Media to Close More Leads Tweet Share this Infographic with friends on Twitter: http://clicktotweet.com/qEb01 Embed the above… Via insideview.com
Pinterest vs. Google+: Which New Social Network Is...
Via Scoop.it - H2H Marketing Compare and contract the two newest social networks, Pinterest and Google+, and see what each is good (and bad) for in your social media strategy. Via blog.hubspot.com
Marketers | Bizo
Via Scoop.it - H2H Marketing As a B2B Marketer, Bizo allows you to place your messages and display advertising in front of exactly the right business audience across the web. Via bizo.com
The Global, Socially Conscious Consumer | Nielsen...
Via Scoop.it - H2H Marketing Research suggests that there is a segment of socially conscious consumers that cause marketers should pay attention to. Who are these socially conscious consumers? What causes are most important to them? Via blog.nielsen.com
3 Keys to More Compelling Case Studies
Via Scoop.it - H2H Marketing Get case studies off the back burner. Many B2B marketers find them to be invaluable tools that increase customer confidence, educate prospects and provide social proof of valuable solutions. Via contentmarketinginstitute.com
How to Automate Your Social Activities
Via Scoop.it - H2H Marketing Are you looking to simplify management of your social activities? If so, then Ifttt is for you.Don’t be put off by Ifttt’s crazy name. Via socialmediaexaminer.com
How to Breathe Life Into a Boring Email Newsletter
Via Scoop.it - H2H Marketing Learn why many email newsletters fail, and the components you need to ensure your email newsletter is successful. Via blog.hubspot.com
How to Merge Your Online and Offline Marketing...
Via Scoop.it - H2H Marketing As many businesses will probably tell you, traditional marketing methods are just not paying off like they used to. Via impactbnd.com
How does social media affect trust and your brand?
Via Scoop.it - H2H Marketing Here are some observation on how social media can be undeniably powerful in quietly building trust for a brand. Via businessesgrow.com
INFOGRAPHIC: The Inbound Marketing Explosion |...
Via Scoop.it - H2H Marketing G+ provides a place for people to start new conversations, ask the important questions and propose ideas online and at in-person meetings. Via gplus.com
Web Ink Now: Harry Potter ebooks and generating...
Via Scoop.it - H2H Marketing Last June, Harry Potter author J.K. Rowling launched Pottermore, a fan site that was initially launched as a private beta. I wrote about it here Pottermore, Apple and “the secret will soon be revealed” form of real-time marketing. Via webinknow.com
The Metrics Every PR Team Should Track: Interview...
Via Scoop.it - H2H Marketing We asked Adam all about PR: what metrics matter most, where he sees PR headed, and how content marketing can be used as a PR tactic. Via blueglass.com
Five Ways to Permanently Defeat Writer's Block
Via Scoop.it - H2H Marketing Writing - Five Ways to Permanently Defeat Writers Block… Via marketingprofs.com
12 Suggestions to Overcome Blank Blog Post...
Via Scoop.it - H2H Marketing Via heidicohen.com
8 Tactful Ways to use your Personal Facebook...
Via Scoop.it - H2H Marketing We’re going to look at how to set up your personal profile for marketing and eight things you can do with your personal profile that can’t be done with business pages. Via blog.kissmetrics.com
How to Analyze Facebook Insights to Improve Your...
Via Scoop.it - H2H Marketing Learn how to export and extract the right data from Facebook Insights to analyze and improve your Facebook content strategy. Via blog.hubspot.com
QR Codes Are the Roller-Skating Horses of...
Via Scoop.it - H2H Marketing QR codes are an intermediate technology at best, a novelty at worst. Via theatlantic.com
Stop Making These Three Customer-Service Mistakes
Via Scoop.it - H2H Marketing MarketingProfs blogger Drew McLellan lists three common customer-service mistakes that you can stop making right now. Via mpdailyfix.com
Four Ways to Maximize 'High Masthead Value'...
Via Scoop.it - H2H Marketing Public Relations - Many companies invest considerable effort seeking publicity via influential media—and then fail to benefit from the masthead value of that exposure. Learn how to increase the business impact of high … Via marketingprofs.com
5 Questions to Ask before Jumping on the...
Via Scoop.it - H2H Marketing Infographics are a great format for translating data into easily shareable, engaging illustrations, but you need to have a clear purpose and plan in mind before you start. Ask yourself these questions before jumping on the infographics bandwagon. Via contentmarketinginstitute.com
25 Clever Ways to Grow Your Email Marketing List
Via Scoop.it - H2H Marketing Digest 25 new and simple ways to grow your email marketing list. Via blog.hubspot.com
Web Ink Now: The right measurements are required...
Via Scoop.it - H2H Marketing In the past year and a half I have lost 40 pounds. But losing 40 pounds actually took two decades because that’s how long I was paying attention to the wrong measurement and failing. When I measured just on my… Via webinknow.com
Want More Social Shares? Don’t Ignore These 3...
Via Scoop.it - H2H Marketing Do you know you can control this description, the title above, and the image to the left? Give your content a makeover for social networks in 3 easy steps! Via blueglass.com
7 Reasons to Embrace Online Culture | VA Simple...
Via Scoop.it - H2H Marketing There are a lot opportunities for businesses who will take the time to understand social media marketing and use it more strategically. Via vasimpleservices.com
Are You Going SoLoMo? - The Combined Power of...
Via Scoop.it - H2H Marketing Do you speak SoLoMo? Despite sounding like something you’d order at a Starbucks, it stands for: Social, Local and Mobile as they apply to media, applications and technology. Via blog.kissmetrics.com
How Long Should Your Landing Page Forms Be?
Via Scoop.it - H2H Marketing Learn how to determine how many form fields your landing page should have. Via blog.hubspot.com
9 Ways to Increase Visibility for Your Best Blog...
Via Scoop.it - H2H Marketing Learn how to make the most of your successful business blog content by resurfacing blog posts for more reader visibility. Via blog.hubspot.com
Inbound Marketing: Do You Have A Content...
Via Scoop.it - H2H Marketing B2B Marketers have always been doing content marketing. Via b2bmarketinginsider.com
Learn from Video Marketing Successes | Business 2...
Via Scoop.it - H2H Marketing Small businesses traditionally have small advertising budgets. Via business2community.com
MarketingSherpa: Marketing Research Chart:...
Via Scoop.it - H2H Marketing Marketers must wear many hats, provide expertise in multiple areas, cater to many whims, and deliver answers to questions no one else can. Via marketingsherpa.com
Should Your Business Be on Pinterest? Find Out...
Via Scoop.it - H2H Marketing By now you’ve probably heard plenty about Pinterest — the new social media platform that acts like a virtual pinboard. Via blog.intuit.com
Three Keyword Pitfalls Sure to Kill Your SEO...
Via Scoop.it - H2H Marketing Search Engine Marketing - Three Keyword Pitfalls Sure to Kill Your SEO Efforts… Via marketingprofs.com
B2B Sales and Marketing Lack Tools for Effective...
Via Scoop.it - H2H Marketing Sales - B2B salespeople spend roughly two-thirds of their time selling in virtual environments—via the Web and telephone—yet most companies haven’t adapted their sales skills or content marketing tools to deal with … Via marketingprofs.com
Two Key Building Blocks for Creating a Marketing...
Via Scoop.it - H2H Marketing Metrics & ROI - Not having the right information means that you’ll have to base your business decisions more on instinct and intuition than on facts. Having the right information readily available in a … Via marketingprofs.com
Dove Wins Male Consumers By Evoking Memories of...
Via Scoop.it - H2H Marketing Click on www.Dove.com and one of the highlights of the site is a video with basketball star Shaquille O’Neal kissing his mother on the cheek. Via contentmarketinginstitute.com
3 Lessons to Help Content Marketers Stop Thinking...
Via Scoop.it - H2H Marketing Content marketers would do well to employ lessons learned from traditional publishers — and then stop thinking like a publisher and go on to do much, much more. Here are three lessons to get you started. Via contentmarketinginstitute.com
How to Decide Between a Dedicated or Shared IP for...
Via Scoop.it - H2H Marketing Learn the difference between a dedicated IP and a shared IP so you can make the best email marketing vendor decision. Via blog.hubspot.com
How You Make Money
Via Scoop.it - H2H Marketing Your business doesn’t really care how you make money. Your email and Twitter and Facebook and some of your employees don’t care either. Via ducttapemarketing.com
How to get started with Online Video
Via Scoop.it - H2H Marketing Curious about how to use video in your small business ? Listen to this interview and get all the answers ! Via simplicityadmins.ch
