Stories make life interesting and give people a way to connect. People crave them, which creates a big opportunity for brand storytelling. Here are a few basic questions to answer to help you reach…
Fabrizio Faraco’s insight:
Brand stories can be told in many different forms, with an evolving story line and cast of characters, but content creators must be vigilant about continuity and consistency, avoiding any holes. Your brand’s story has to resonate with people at a level that goes way beyond what’s tangible — the functionality, features, and benefits of your products or services — to create a deep, emotional connection with your audience. You have to create something that they want to be a part of and show that you really “get” who they are and what they need.
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