B2B for SMEs

Stories make life interesting and give people a way to connect. People crave them, which creates a big opportunity for brand storytelling. Here are a few basic questions to answer to help you reach…

Fabrizio Faraco’s insight:

Brand stories can be told in many different forms, with an evolving story line and cast of characters, but content creators must be vigilant about continuity and consistency, avoiding any holes. Your brand’s story has to resonate with people at a level that goes way beyond what’s tangible — the functionality, features, and benefits of your products or services — to create a deep, emotional connection with your audience. You have to create something that they want to be a part of and show that you really “get” who they are and what they need.

When most people think of Pinterest, they think social media marketing, not content marketing.

Fabrizio Faraco’s insight:

truth is Pinterest can be an extremely useful tool for enhancing your content and providing direction for your overall content marketing strategy.

Google’s Penguin called it quits for some SEOs. Over-optimized websites with unnatural link structures and keyword stuffing got punished. New strategies had to be developed.

Fabrizio Faraco’s insight:

Content marketing still an be used as a form of advertisement, but more in the form of product placement to certain solutions. People usually do not tend to search for a product, say a drilling machine. Instead they are most likely searching for a solutions that will help them get a hole in a wall. POssible solutions will then be talked about and evaluated in our modern times of social discussions. If your content is helpful and supportive to the community, it is likely to be shared and spread across the net.

Latest study results for social media marketing: discover what tactics, tools and strategies social media marketers are using.

Fabrizio Faraco’s insight:

These and many more questions were answered in the 2013 Social Media Marketing Industry Report, which surveyed over 3000 marketers with the goal of understanding how they use social media to grow and promote their businesses.

Here are some interesting findings from the survey:

Disruption!

It’s everywhere. I live in Silicon Valley where many say that the terms disrupt and disruption have becomebuzzwords. Pundits believe that the word is losing its promise and impact through the acts and examples of entrepreneurs and businesses that misuse the word to describe intentions rather than associating it with a desired or natural effect.

Fabrizio Faraco’s insight:

Like it or not, disruption is a natural part of life. I refer to this phenomenon as Digital Darwinism, when society and technology evolve faster than the ability to adapt. Every so often something comes along and completely upsets the norm. And this is only accelerating. Either you’re disrupting or you’re at risk of getting disrupted.

Yes, you need quality. But you also need quantity.

Fabrizio Faraco’s insight:

we also live in a time when the half-life of content is shorter than ever. In a river of tweets or a flood of a Facebook newsfeed, even the most interesting content will last only a few hours (maybe a day if you’re lucky). This is further complicated by the fundamental nature of social media, a place where friends and acquaintances connect and not necessarily the ideal place for a brand to try to make some noise.