What’s the difference between disruptive tech and that of emergent or innovative technology?
Disruptive tech does just that. It disrupts markets and introduces new direction and/or changes behavior. And thus, we enter an era of “Digital Darwinism,” a time when society and technology evolve, challenging how businesses adapt (or don’t).
See on thenextweb.com
For a small company when strong winds of crisis blow the first thing that seems to be done is cutting down expenses. This engages a downward spiral that often leads the company to perish. The real answer? It’s the other way around: in a crisis (with often losses) the company must make any effort (i.e. invest) to increase the revenues. The point is to make more sales rather than to cut costs: if you are losing € 5,000 per week invest € 10,000 in order to lose less in two weeks! And continue to do so until you’re not losing anymore
how can a small company that has no resources and little access to credit in this crisis pursue such a strategy?Simple, to leverage what you already have at home and start an inbound marketing plan! To do this the company only needs creativity and initiative to build content and disseminate them. Let’s start with some brief definitions.
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Tutto il mondo è paese! Anche in spagna le big corporation socializzano perdite e privatizzano utili. Adesso Telefonica ha messo gli artigli su questo centro di peer production sostenuto da individui e pagato con soldi pubblici. Aiutiamo i ragazzi di MediaLab-Prado a salvarsi dall’abbraccio mortale di Telefonica
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